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Right KOL is better than big star

Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.

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Alipay commercial wins hip-hop ad campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

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The Evolution of Chinese Social Media in 2017

Kantar Media CIC’s Chinese Social Media Landscape is a famous benchmark in the industry, and has constantly evolved since its launch in 2008.

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Social sentiments reflect challenges of importing TV concepts

The sentiments of social media comments about Chinese versions of `Midnight Diner’ and ‘Running Man’ are hugely different. The stark contrast shows the opportunity and challenge of importing foreign TV programme concepts into China.

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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

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WeChat launches new functions: ‘Search’ and `Browse News’

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

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From The Archive

When young consumers claim they are having fewer and fewer demands – just like Buddhists, how can brands reconnect with them?
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The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.
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It's the first third-party O2O service between WeChat and a non-affiliated brand.
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Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.
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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Michael Toedman is CEO of Kantar Media Asia Pacific.

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Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.

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Latest Stories

Kantar Worldpanel’s Asian Brand Power report zeros in on how retailers respond to consumers’ changing needs brought by ageing populations, shrinking households.

Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.

China’s overall image is steadily improving overseas. Countries whose score of China rose the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.

Kantar announces the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.