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Kantar Worldpanel Comtech smartphone OS market share

Explore the latest global smartphone OS market share data from Kantar Worldpanel ComTech

Kantar Worldpanel Comtech smartphone OS market share dataviz
Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

Product Red iPhone 7 2 col
Xiaomi regains market share in China

Redmi Note 4X boosts Xiaomi’s rally in urban China.

RedMi Note 4X full
iPhone regains market share in urban China

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

Product Red iPhone 7 2 col
OPPO loses market share for first time

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

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From The Archive

In the three months by October, the top five brands – Huawei (including Honor), Xiaomi, Apple, Vivo and OPPO – make up 91% of sales in urban China, compared to 79% a year earlier.
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iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
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Nokia 3, 5 and 6 could do well in Western Europe because loyalty to the brand was very high until early 2016.
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As OPPO, Vivo and Meizu are expected to join the already crowded centre of stage, the smartphone market of China will likely enter the age of ‘Magnificent Seven’.
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Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.

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Yaguang Liang is Consumer Insight Director of Kantar Worldpanel ComTech China.

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Stefan Kuegler is Director of Mobile and Online Research at Lightspeed GMI.

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