China Insights
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Surveying satisfaction

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.

Little girl tablet survey 2 col
Survey finds 24% Chinese `actively' ignore online content from brands

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.

Connected smile on smartphones 2 col
Three sites lead China’s online video market

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.

Three video sites
Does gaming hold potential as advertising medium?

Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.

Gaming Experience Map
What BAT have done right and not so right

TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.

WOC Full
Three future directions of wearables

TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.

Chalk hand full
From The Archive

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.
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Even though TV seems to have lost its advantage in the media mix, it still shows real strength in reaching consumers, especially for brands targeting mass consumers.
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The real power of advertising lies not in the moment of purchase, but in people’s memories.
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Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

How do Chinese consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular? Can premium brands benefit from this annual e-commerce sales event?

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

China Shopper Report Vol. 2 shows that e-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years

China’s Belts & Road Initiative will build both physical and virtual roads for companies to enter China; but these companies need to know how to engage Chinese consumers, who are the most digitally savvy in the world.