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Kantar China Social Media Impact Report 2017

Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.

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The Evolution of Chinese Social Media in 2017

Kantar Media CIC’s Chinese Social Media Landscape is a famous benchmark in the industry, and has constantly evolved since its launch in 2008.

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Smart TV on the rise in China; video-on-demand viewing soars

Chinese Family Big Screen TV Viewing Report 2017 shows that in 35 major cities, nearly 23% TV audiences have at least one Smart TV or a Smart TV top-box.

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WeChat Index a powerful tool for marketers

The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.

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iPhone regains market share in urban China

Apple posts a strong period-on-period gain in urban China, but this is another period of year-on-year decline that began during the three months ending February 2016.

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Social sentiments reflect challenges of importing TV concepts

The sentiments of social media comments about Chinese versions of `Midnight Diner’ and ‘Running Man’ are hugely different. The stark contrast shows the opportunity and challenge of importing foreign TV programme concepts into China.

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From The Archive

Kantar TNS global research helps brands understand how consumers along Belt and Road Routes are connected to digital their life.
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Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.
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More than 70% of new TV dramas partnered with Weibo in the first half of this year. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas.
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Even the biggest star won’t be able to lift every brand. Niche brand can also find a decent image ambassador. Data from social media can be your guidance.
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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Zhao May is General Manager of CTR Media Intelligence.

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Pierre Justo is Managing Director Asia Pacific, Sports & Media, Kantar Sport, CSM Media Resear…

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Lauren Guenveur is Global Mobile Analyst at Kantar Worldpanel ComTech.

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