China Insights

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If you're a journalist and want further information on a story or to request an interview with a Kantar expert, please contact the Editor-in-Chief of the website: Martin Guo.

Email: martin.guo@kantar.com

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Latest Stories

How do Chinese consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular? Can premium brands benefit from this annual e-commerce sales event?

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

China Shopper Report Vol. 2 shows that e-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years

China’s Belts & Road Initiative will build both physical and virtual roads for companies to enter China; but these companies need to know how to engage Chinese consumers, who are the most digitally savvy in the world.

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