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New Urban Chinese Consumers 2017 Full Report

Based on our experience interacting with consumers and clients, these are 10 consumer trends in urban China.

Kantar TNS consumer trends 2 col
Who is winning more Chinese consumers in 2016?

P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.

Piggy bank 2 col
Imported goods outgrows market by 6 times

In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.

Shopping carts 2 col
China e-commerce growth leads the world in FMCG sales

Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.

Buying button 2 col
What have Chinese bought during Singles Day?

Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.

Buying button 2 col
Survey reveals consumers’ plan for Singles Day

From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?

Ali Suning vs JD Walmart 2 col
From The Archive

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?
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‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?
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Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.
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Convenient stores in China capitalize the trend by launching their branded coffee products.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Sandy Chen is Senior Research Director, Kantar TNS China.

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Charles Chen is Senior Account Manager of Kantar Worldpanel China

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