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Shoppers

Who is winning more Chinese consumers in 2017?

P&G, Yili and Mengniu bought by over 150 million Chinese families.

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China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

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44% respondents plan to buy more during 2017 Singles Day

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

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Does ‘Millennials’ concept work in China?

‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?

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From The Archive

Understanding of the real impact individual advertising campaigns have on actual sales.
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When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors.
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China’s Mainland, Hong Kong and Taiwan - what you should know about Chinese New Year in these markets.
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Three factors contribute to instant noodles rebound in 2017. But the increasing popularity of food delivery apps might push this category back into decline.
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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Charles Chen is Senior Account Manager of Kantar Worldpanel China

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Latest Stories

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