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Who is winning more Chinese consumers in 2017?

P&G, Yili and Mengniu bought by over 150 million Chinese families.

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China, US, Korea to lead global FMCG e-commerce growth

In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.

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What have Chinese bought during Singles Day 2017?

How do consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular?

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44% respondents plan to buy more during 2017 Singles Day

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

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Will shopper loyalty rise with growth of e-commerce?

E-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years.

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Does ‘Millennials’ concept work in China?

‘Millennials’ offers a convenient demographic cohort for multinational companies. But does it work in China?

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From The Archive

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?
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Since Q3, 2014, consumers have significantly increased their spending on personal and home care goods, while appearing to cut back on food and beverages.
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Convenient stores in China capitalize the trend by launching their branded coffee products.
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What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones?
View more

Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Mufan Chen is Business Group Director of Kantar Worldpanel China.

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Charles Chen is Senior Account Manager of Kantar Worldpanel China

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Latest Stories

Kantar Worldpanel’s Asian Brand Power report zeros in on how retailers respond to consumers’ changing needs brought by ageing populations, shrinking households.

Kantar TNS Auto survey shows Chinese consumers are more willing to buy connected cars as well as more ready to accept self-driving cars, shared cars and new energy cars.

China’s overall image is steadily improving overseas. Countries whose score of China rose the most were all developed countries; awareness of the Belt and Road Initiative rose significantly from three years ago; Chinese food and high-speed railway are most mentioned cultural and high-tech elements.

In Urban China, there are significant numbers of Huawei, Xiaomi & Samsung customers switching to the new iPhone models.

Kantar announces the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers.