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2017 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
B2B brands also need human touch

In today’s world, it is imperative to build business brands with consumer brand skills.

2017 BrandZ New York shot
Humanize Big Data into Smart Data that marketing professionals can use

Are we data, or are we human?

Big data full
2017 Brand Footprint report

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.

CRP 2 col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

中国出海品牌30强封面 2 col
From The Archive

Is the celebrity you choose for your brand known and liked among your target audience? What do they stand for?
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Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.
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Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.
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The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.
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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Jason Yu is the Greater China General Manager of Kantar Worldpanel.

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Paul McGowan is Kantar Added Value's CMO.

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