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The changing nature of e-commerce in China

Three emerging trends apparent in 2017 Singles Day

Happy Singles Day full
Humanize Big Data into Smart Data that marketing professionals can use

Are we data, or are we human?

Big data full
Chinese doctors increasingly prefer WeChat over apps

The power of WeChat is so strong that doctors install fewer medical apps, because they find subscribing to medical accounts is enough.

Female doctor on X-Ray and mobile phone
Meet the digitally savvy Chinese patients

Compared with other countries, Chinese patients spend much more time online looking for medical information, and more likely to request a prescription change.

Digital patients full
2017 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
BrandZ Top 100 Most Valuable Global Brands 2017

Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.

2017 BrandZ New York shot
From The Archive

Is the celebrity you choose for your brand known and liked among your target audience? What do they stand for?
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Innovation leads to Difference, one of the three components of Brand Power. Consumers are more likely to pay a premium price for Different brands.
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Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion.
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The idea of female empowerment could be interpreted diversely. Equality in career choosing has become a big and important expression originating from it.
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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Panos Dimitropoulos is Human & Cultural Practice Lead, Asia and Developing Markets.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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Paul McGowan is Kantar Added Value's CMO.

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