China Insights
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What have Chinese bought during Singles Day 2017?

How do Chinese consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular? Can premium brands benefit from this annual e-commerce sales event?

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FMCG market enjoys stronger growth in Q3

Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.

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Exploring the link between movie and drink/snack choices

Different movies attract different audiences. What can we find if we compare people’s choice of movies with their purchasing behaviour?

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Alipay commercial wins hip-hop ad campaign battle

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

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Leaders consolidate position in China smartphone market

Huawei loses momentum in growth: together with its sub-brand Honor, Huawei held a 31.1% share; OPPO, Vivo and Apple realize sizable share gains.

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Will shopper loyalty rise with growth of e-commerce?

China Shopper Report Vol. 2 shows that e-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Doreen Wang is Global Head of BrandZ, Millward Brown.

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Linda Xu is Chief Client Officer, Head of Research & Consulting, Kantar Media CIC.

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Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.

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How do Chinese consumers feel about their experience on Singles Day 2017? Beyond physical goods, which categories of virtual goods and services are more popular? Can premium brands benefit from this annual e-commerce sales event?

Lightspeed survey shows that Tmall, Taobao and JD.com are most mentioned e-commerce brands ahead of this year’s Singles Day. The world’s largest e-commerce event also offers great opportunities for premium brands to grow user base.

Our ‘Trust in News’ survey shows that mainstream news still has a good reputation but ‘fake news’ has hit the reputation of social media sources.

China Shopper Report Vol. 2 shows that e-commerce in China has failed to boost consumer loyalty towards brands. Most shoppers will switch brand within two years

China’s Belts & Road Initiative will build both physical and virtual roads for companies to enter China; but these companies need to know how to engage Chinese consumers, who are the most digitally savvy in the world.

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