China Insights
English
English

TV

NFL fans have a high net worth in US, UK and China

Kantar Media's audience research has shown that in the US, United Kingdom and China, American football followers are more likely to have higher income.

NFLFans
Media spending in China expected to grow 7.8% in 2017

GroupM lifts its estimation of spending growth in China in 2016 from 6.6% to 7.9%. China will continue to be world’s largest contributor of net ad spending growth.

TV sets in Great Wall 2 col
Ad spending rebounds in first three quarters

Ad spending reverses its declining trend in the first three quarters of this year: it grew 0.1% from a year ago, while in the first three quarters of 2015, it declined 3.5%.

3 babies wearing 3D glasses 2 col
Chinese more interested in Rio 2016 than they thought

More Chinese people are following Rio 2016 than they initially thought. Prime time for watching the Games is 9:30 pm till mid-night. Nearly 60% respondents watched opening ceremony live.

Swimmer 2 col
What might have decided the EU Referendum outcome?

Kantar’s TNS predicts that 'Leave' campaign will win by 2 points over 'Remain'. Turnout level among different demographic groups will be critical in determining the result.

BREXIT3
How do Chinese audience plan to watch Rio 2016?

Despite all the hype about audiences switch to new media for video, Chinese audiences still prefer watch Rio 2016 through live broadcasting on TV.

Sport audience 2 col
From The Archive

More than 72 million Chinese audiences watch part of the game on CCTV-5.
View more

The overall ad spending grows only 0.1%, among which traditional media declines 6.2%. Ad spending on TV shrinks by 3.8%, the leading culprit for the sluggish market.
View more

14 million Chinese watch Portugal beat France between 3 am and 5:30 am Monday morning.
View more

Sports audiences in nine out of 10 surveyed Asian countries think Germany will win the Euro 2016, with only Philippine fans favouring Spain. England is the second favourite, but Chinese fans have the least confidence in the Three Lions.
View more

Zhao May is General Manager of CTR Media Intelligence.

See full profile

Zod Fang is Director, GroupM Knowledge, China.

See full profile

Aidan Golds is a marketing executive with Kantar Media.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.

Convenient stores in China capitalize the trend by launching their branded coffee products.

Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.

The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.