Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.
Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.
Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.
Brands are shifting TV timeslot budget to hire teams behind popular TV titles to make better and longer branded “spin-off seasons”.
SK-II’s viral video `marriage market takeover' arouses a nationwide discussion about `leftover women' topic.
Though quite an unorthodox approach, WeChat group can be very effective in building online communities for brands.
It's the first third-party O2O service between WeChat and a non-affiliated brand. View more
People in China are using social media more than ever, but continue to worry about its negative impact, the Kantar Social Media Impact Report has found. View more
Compared to communicating with official accounts, the voice from a real person would be more impressive. Especially when consumers realized those in power are listening to their opinion or complaints. View more
Success lies in clearly identifying the campaign objective, finding a compelling idea and ensuring people get to see the campaign rather than relying on viral dissemination. View more
Founder & CEO
Sam Flemming is founder and CEO of CIC, China's first and
foremost provider of social business int…
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Assistant Marketing Manager
Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.
Social Media Specialist
Mia Shen is a social media specialist of CIC.
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Convenient stores in China capitalize the trend by launching their branded coffee products.
Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.