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Rise of enterprise social networking in China

Enterprise social networking has become the latest option for Chinese companies to tackle the challenge of increasingly important but fragmented internal business communications.

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Lu’s ‘Make a Wish’ campaign has turned table on brands

Chinese singer/actor Lu Han launched ‘Make a Wish’ campaign by himself and invited brands to join him, totally reversing the position in celebrity/brand partnership.

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The State of Chinese Social Media in 2016

Through the launch of the eighth China Social Media Landscape, Kantar Media CIC take the pulse of China’s social landscape and present five changes and developments.

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iPartment’s Mirinda spin-off production reflects new trend

Brands are shifting TV timeslot budget to hire teams behind popular TV titles to make better and longer branded “spin-off seasons”.

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`Leftover women’ video sparks online debate

SK-II’s viral video `marriage market takeover' arouses a nationwide discussion about `leftover women' topic.

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WeChat group: a new way to build brand community

Though quite an unorthodox approach, WeChat group can be very effective in building online communities for brands.

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From The Archive

The sentiments of social media comments about Chinese versions of `Midnight Diner’ and ‘Running Man’ are hugely different. The stark contrast shows the opportunity and challenge of importing foreign TV programme concepts into China.
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Younger Chinese more aware of negative impact of social media. WeChat remains the most popular social app, while Weibo makes a come-back with younger users.
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As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?
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The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.
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Sam Flemming is Global Digital Account Director, Kantar, and founder of Kantar Media CIC, China's f…

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Sophia Yang is Assistant Marketing Manager of Kantar Media CIC.

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Mia Shen is a social media specialist of CIC.

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