Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.
Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.
iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.
Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.
TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.
TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.
Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that. View more
Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers? View more
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations. View more
We have lots of evidence that many of our multiscreen predictions came true, but as always, the year offered a few surprises. View more
Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.
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Head of Digital, Asia Pacific
Joseph Webb is Head of Digital, TNS Asia Pacific.
General Manager of Media Intelligence
Zhao May is General Manager of CTR Media Intelligence.
Global Brand Director, Digital
Duncan Southgate is Global Brand Director, Digital of Millward
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10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
Convenient stores in China capitalize the trend by launching their branded coffee products.
Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.