China Insights
English
English

Digital

Surveying satisfaction

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.

Little girl tablet survey 2 col
Survey finds 24% Chinese `actively' ignore online content from brands

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.

Connected smile on smartphones 2 col
Three sites lead China’s online video market

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.

Three video sites
Does gaming hold potential as advertising medium?

Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.

Gaming Experience Map
What BAT have done right and not so right

TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.

WOC Full
Three future directions of wearables

TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.

Chalk hand full
From The Archive

Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
View more

Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers?
View more

Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations.
View more

We have lots of evidence that many of our multiscreen predictions came true, but as always, the year offered a few surprises.
View more

Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

See full profile

Joseph Webb is Head of Digital, TNS Asia Pacific.

See full profile

Zhao May is General Manager of CTR Media Intelligence.

See full profile

Duncan Southgate is Global Brand Director, Digital of Millward Brown.

See full profile

Email Alerts

Be the first to find out about our latest reports.

Log in to change email preferences

 

Latest Stories

Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

Leading German retailer enters China through a partnership with Alibaba.