China Insights
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Surveying satisfaction

Market researchers are increasingly challenged to secure participation from consumers. We assembled a panel to find some answers.

Little girl tablet survey 2 col
Survey finds 24% Chinese `actively' ignore online content from brands

Connected Life offers guide to how connectivity is reshaping consumers, connections, content and commerce.

Connected smile on smartphones 2 col
Three sites lead China’s online video market

iQiyi, Youku, and QQ are dominating OTV market with stiff competition among themselves. iQiyi surpasses Youku and leads the sector.

Three video sites
Does gaming hold potential as advertising medium?

Gaming has the unique ability to hold attention and drive interaction. Marketers need consider two dimensions when integrating brands into any game.

Gaming Experience Map
What BAT have done right and not so right

TNS’ World of Convergence research has pinpointed the greatest strengths and weaknesses of Baidu, Alibaba and Tencent.

WOC Full
Three future directions of wearables

TNS China analyzes three future directions of wearables: Healthy enabling responder, portable wireless entertainment, and family security monitor. They have different levels of potentials for brands to tap into.

Chalk hand full
From The Archive

Newspapers are an essential component of public life, with a value that goes far beyond the commercial. Few chief executives would argue with that.
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Tablets sales in China are expected to keep growing, but how well do they serve the digital needs of Chinese consumers?
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Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year – forecasting the hottest digital and media trends and providing recommendations.
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We have lots of evidence that many of our multiscreen predictions came true, but as always, the year offered a few surprises.
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Chris Bonsi is Chief Client and Insights Officer, Asia Pacific.

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Joseph Webb is Head of Digital, TNS Asia Pacific.

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Zhao May is General Manager of CTR Media Intelligence.

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Duncan Southgate is Global Brand Director, Digital of Millward Brown.

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Latest Stories

The real power of advertising lies not in the moment of purchase, but in people’s memories.

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Video that automatically plays with the sound on is one of the least-liked ad formats.

Alibaba reports Q1 revenue grows 56% from a year ago, while net income nearly doubles. Kantar Retail analyses the emerging direction of Alibaba’s structural change for future.

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.