China Insights
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Paul Cha


Paul Cha
Head of Digital & Media, Kantar Insights China., Kantar TNS, Kantar


Paul Cha is currently Head of Digital & Media at Kantar Insights China with over 15 years of research experience. He began his MR career in Korea specializing on international researches for multiple industries. He conducted market research across over 30 countries  for various global manufacturers.

After being relocated to China over 9 years ago, he worked in China with particular focus on branding & communication including marketing effectiveness and shopper/eCommerce studies and most recently worked as head of digital for global solutions at TNS China. 

As a seasoned researcher for digital practice area, he is experienced in conducting various digital market research solutions & techniques with particular expertise on audience targeting, digital touch points, social and campaign evaluation. With his extensive experience and passion in digital, he lead the launch of Kantar TNS digital (infused) research solutions including Situational Equity, AdEffect Cross Media, Mindset Targeting and social infused research in China market. 

Paul studied Chinese linguistics & culture and international marketing at Korea University of Foreign Studies and Computer Science at Boston University.