China Insights

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Email: martin.guo@kantar.com

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Latest Stories

Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

Leading German retailer enters China through a partnership with Alibaba.

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