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The moment that… millennials rewrote the rules on car usage

How can automotive and mobility brands meet the needs of tech-savvy youngsters ‘in the moment’?

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E-hailing puts brakes on traditional mobility

New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities.

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How can luxury car brands survive ‘touchpoint explosion’?

Kantar TNS Sinotrust’s CONNECT media touchpoint study surveys luxury car buyers in 100 Chinese cities to improve understanding of touchpoint management for luxury car brands.

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Meet the rising Chinese auto brands at Shanghai Auto Show

2017 Shanghai Auto Show can refresh your understanding of Chinese automobile companies.

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Consideration for pure EV is high

But lack of public charging infrastructure prevents people from placing orders.

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90s generation least willing to buy car online

A recent TNS Sinotrust survey shows that compared with other generations in China, the 90s generation are least willing to buy cars online.

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From The Archive

How are Chinese brands doing? Who is the leader in the new energy vehicle sector? Which is the best booth?
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Over the next five years, Big Data will transform the auto industry, as well as redefine the scope of auto industry research.
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41% potential car buyers prepare to spend equivalent of 30,000 euros or more on a new car - a distant leader compared with other markets.
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China became the world’s largest new energy vehicle market in first half of this year. There are three areas that automakers should pay more attention to if they want the segment to grow even bigger.
View more

Latest Stories

The real power of advertising lies not in the moment of purchase, but in people’s memories.

Reality show Rap of China creates hip-hop craze in China. Kantar Media CIC data shows whose hip-hop commercial is winning.

Video that automatically plays with the sound on is one of the least-liked ad formats.

Alibaba reports Q1 revenue grows 56% from a year ago, while net income nearly doubles. Kantar Retail analyses the emerging direction of Alibaba’s structural change for future.

About 10% Chinese adult are diabetes patients while another 36% of them are in the pre-diabetes stage.

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