Distilled from our extensive experience interacting with consumers and clients, these are the 10 prevailing consumer trends in urban China.
P&G, Yili and Mengniu remain in the lead. Twenty-two FMCG companies have reached over 100 million urban Chinese households.
In the past year, 93% of Chinese urban families have bought imported goods, or equivalent to an increase of 5.12 million more families.
Last year, FMCG sold through e-commerce channels in China grows 47% in value over a year ago, which is the fastest among major economies.
Online survey reveals how much they spent, what categories they bought, which e-commerce platforms were leading, how many people regretted.
From which e-commerce platforms will they buy from? What will they buy? How much money have they prepared?
New global study reveals that many consumers are giving up private cars for car sharing in the world’s biggest cities. View more
What is Chinese people’s budget for Valentine’s Day? What’s the most popular gift? What are the most unpopular ones? View more
We can define four distinct Asian Pacific traveller types: Explorer, Connector, Follower and Opportunist. Nearly half of Chinese travellers are Explorers. View more
Kantar TNS 2017 consumer trend report lists 10 fundamental changes that are happening among urban Chinese consumers. View more
Jason Yu is the General Manager of Kantar Worldpanel China.
See full profile
Business Group Director
Mufan Chen is Business Group Director of Kantar Worldpanel
Senior Research Director, Kantar TNS
Sandy Chen is Senior Research Director, Kantar TNS China.
Account Manager of Kantar Worldpanel China
Charles Chen is Account Manager of Kantar Worldpanel China.
10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
iPhone 7 and iPhone 7 Plus remain top selling devices, but Chinese brands successfully lift their shares through Chinese New Year promotions.
Convenient stores in China capitalize the trend by launching their branded coffee products.
Tencent’s investment in Tesla should be transformational in the way that we view Chinese brands.
The advent of WeChat Index has offered a new measurement tool for brand owners to keep track of social buzz and measure social marketing effectiveness.
Be the first to find out about our latest reports.
Sign up for email updates
Log in to change