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BrandZ Top 100 Chinese Brands

Explore our interactive guide to BrandZ™ Top 100 Most Valuable Chinese Brands

BrandZ 2015 One Col
BrandZ launches Top 30 Chinese Global Brand Builders 2017 Ranking

Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.

中国出海品牌30强封面 2 col
New marketing team structure for digital/social era

Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.

Connection of individuals 2 col
2016 CelebrityZ Top 100 Most Valuable Celebrities

Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.

CelebrityZ Cover 2 col
Dabao most chosen cosmetics brand for Chinese consumers

Among the top 10 most chosen skin care and colour make-up brands, four are Chinese brands.

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From The Archive

Chinese brands dominate top 10 ranking, as well as contributing nine out of top 10 fastest rising brands.
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Tencent tops the 13 Chinese brands in the list by entering top 10 for the first time. Chinese premium alcohol brand Moutai is the second fastest rising brand globally.
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Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.
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10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.
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Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.

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Leon is a Senior Director at Kantar Vermeer.

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Jason Yu is the General Manager of Kantar Worldpanel China.

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