Alibaba (No.2) and JD.com (No.11) have made it into the 2016/2017 BrandZ Top 25 Most Valuable Global Retail Brands.
Consumer electronics and mobile gaming brands from China lead the ranking. Consumers abroad increasingly associate Chinese brands with innovative digital devices and services.
2016 Digital Power Study offers latest snapshot of China’s e-commerce landscape in the FMCG market and ranking of best e-commerce retailers.
Chinese actor Hu Ge and model/actress Angelababy rank No.1 and 2. Singer/blogger Xue Zhiqian is identified as the most promising next big star.
Winning companies have expanded marketing organizations’ role: from directly talk to end consumers on their mobile phone screens or social news feeds to closely advise CEOs in boardrooms.
New incidents of breast cancer have been growing quickly. In 2015, breast cancer is the fifth most common cancer type.
Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2. View more
HEMA, a new online-to-offline retail format, is demonstrating what Jack Ma’s “New Retail” means in real life. View more
The growth rate is slowest in the past decade. View more
Kantar Retail estimates that the FMCG online B2B market will grow to 330 billion yuan in 2018 from nearly 40 billion yuan in 2016. View more
Global Head of BrandZ
Doreen Wang is Global Head of BrandZ, Millward Brown.
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Asia Cultural Strategy Director
Panos Dimitropoulos is Asia Cultural Strategy Director, Added Value.
Managing Director, North Asia, Kantar Retail
Bernhard Wessels is the Managing Director, North Asia, Kantar Retail.
Senior Director, Kantar Vermeer
Leon is a Senior Director at Kantar Vermeer.
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