China Insights
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2017 BrandZ Top 100 Most Valuable Chinese Brands Report

Brands serving urban middle-class enjoy growth. Tencent tops the ranking for the third year. Alibaba returns to No.2.

EN 2017 BrandZ Top 100
FMCG growth much slower than GDP expansion

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

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Exploring craftsmanship marketing In China

Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

Craftsmanship 2 col
Which Chinese brands are winning among young consumers?

10 Chinese brands significantly lift loyalty among young consumers. The right celebrity makes a difference.

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Tapping into freshly made beverage market opportunities

Convenient stores in China capitalize the trend by launching their branded coffee products.

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WeChat launches new functions: ‘Search’ and `Browse News’

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

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Martin Guo is the Editor-in-Chief of Kantar China Insights.

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Danial Guo is Associate Research Director, Automotive, Kantar TNS Sinotrust.

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Vivian Hao is Research & Consulting Manager at Kantar Media CIC.

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Alison Ni is a Senior Project Executive, Cultural Strategy, Kantar Added Value.

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Craftsmanship helps brands claim higher quality, trigger consumer desire, and justify a higher price.

As Tencent tries to further expand its engagement with smartphone users, how can brands leverage these new features?

OPPO’s share is only 11.3% in first quarter of 2017. About 30% of smartphone users in urban China plan to buy Huawei as their next phone.

FMCG sales growth remains challenging in the first quarter. Local retailers outpace market by opening more stores.

Leading German retailer enters China through a partnership with Alibaba.

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